Pursuant to Presidential Proclamation No. 60 declaring the last week of September as the National Family Week, the Department of Social Welfare and Development (DSWD), the lead agency in ensuring the welfare of the poor, vulnerable, and marginalized families, will be holding a FAMILY DAY Celebration activity on September 28, 2021 anchored on the theme “Pamilya at Teknolohiya: Magkabalikat Mapagtagumpayan ang Hamon ng Pandemya.”

The objective of the annual celebration is to highlight the resiliency and camaraderie of Filipino families that amidst trials brought about by poverty and the unprecedented Covid-19 pandemic, we still stand strong and together.

Several activities were prepared by the national and regional office of the DSWD in line with the Family Week Celebration. However, due to restrictions caused by the pandemic, this year’s celebration will be held virtually.

To begin, the DSWD launched a fun and family-oriented competition dubbed as #HappyFaMEALy Photo Contest where family-participants are enjoined to take a photo while enjoying a meal. Uploading of entries on social media platforms is open from September 27 until September 28, 2021 at 8 AM.

Six (6) winners will be chosen among all entries posted on Facebook. Winners will be receiving Php 3,000 worth of grocery items.

The photo contest is in line with the Kainang Pamilya Mahalaga Day, an advocacy that promotes togetherness and giving value for family time.  

“For most of us, our families are our inspiration. They are our reasons why we work hard, why we strive to become better individuals. We, in the DSWD, want to nurture this core value of being family-oriented and we hope that this will inspire our beneficiaries in their day-to-day activities,” DSWD-9 Regional Director Atty. Sittie Raifah M. Pamaloy-Hassan said.

Furthermore, on September 28, 2021, the Department will hold a virtual celebration and seminar with family-participants across the region.