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DSWD IX launches Targeting System’s new brand name ‘LISTAHANAN’

DSWD IX launches Targeting System’s new brand name ‘LISTAHANAN’

The Department of Social Welfare and Development Field Office IX officially launched “LISTAHANAN (Talaan ng Pamilyang Nangangailangan) as the new brand name of the National Household Targeting System for Poverty Reduction (NHTS-PR) on February 7, 2014 at Marcian Garden Hotel, Zamboanga City.

 As a Nationwide information system that identifies who and where the poor are, The birth of Listahanan is a result of the branding workshop conducted last May 2013 which aimed to create a new name, logo and tagline for NHTS-PR for easier recall  and improved appeal to the public. The system makes available to national agencies and other social protection stakeholders a database of poor families as basis in identifying potential beneficiaries of social protection programs and services.

In the presence of the guests from National Government Agencies, Local Media, Academes and Regional Staff, The official logo was introduced in an unveiling ceremony led by  DSWD Assistant Regional Director for Operations Consejo H. Usman and Regional Focal  Person for Listahanan Mr. Hasan Alfad. A short video presentation on the process and overview of the Project was presented together with the rationale of the new brand name.

Listahanan’s new brand name is a combination of LISTAHAN (list) and TAHANAN (house/home) with the tagline “Talaan ng Pamilyang Nangangailangan”. It define the project’s initiative to establish a list of poor families in need of assistance from social protection programs. While the graphics in the Listahanan logo emphasizes the role of the project as a targeting tool for social protection.

Since the inception of NHTS project, it has tremendously helped Philhealth achieved our corporate mandate for universal coverage under the Aquino Health Agenda’s Kalusugan Pangkalahatan” said Mrs. Maria Venus B. Giroy, Chief Insurance Officer of  Philhealth IX as she shared their agency’s testimony on how the database have became very useful in the implementation of their programs and services. “The NHTS-PR  which is now branded as Listahanan, has facilitated easy enrollment for the poorest sector of our society. With the list available, Philhealth were able to minimize the duplicity of enrollment in the sponsored program of the Congressional, Provincial, City or Municipal, hence expanding to a greater number of beneficiaries to the NHIP ” she added.  She even lauded the certified list shared by Listahanan of the DSWD to their agency for it has increased the number of NHTS beneficiaries in 2012 from 337,900 to 505,208 last year which included the beneficiaries from the Pantawid Pamilyang Pilipino Program. PhilHealth  is looking forward for the sustainability of the project and for more fruitful partnership with DSWD.

 Assistant Regional Director Usman led the toast of commitment with the guests’ present with their Listahanan Mugs as a sign of the continuous support in the project as everyone is looking forward for the conduct of the Nationwide 2nd Household Assesment this year. A Press Conference followed after the ceremony.

Meanwhile, Pre-Assesment advocacy activities are set to be conducted in the latter part of February to orient Local Government Units on the new brand name and assessment processes all over Zamboanga Del Norte and Zamboanga Del Sur to include areas of Basilan, Sulu and Tawi Tawi. #IES#

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